SmartRead, Bayer.
People living with age-related macular degeneration (AMD) face frequent clinic visits to receive injections into their eye.
Bayer, asked us to create a magazine for patients to read as they waited for their injections. The hope was the magazine would act as a distraction and provide practical support. Oversized fonts, engaging copy and beautifully crafted, SmartRead was much loved by its readers. It was a joy to concept, interview for and write.