Hello there. My name’s Cheryl and I’m a Senior Copywriter. I specialise in creating copy that turns complexity into clear and compelling information.

Some people think they must use long words and complicated sentences to show how clever they are. But the best copy should glide seamlessly over a reader’s brain like a penguin slides across ice. Welcome to my portfolio where you can find out about me and what I like to get up to as a copywriter.

Clients

Roche

Biogen

Genentech

Novartis

Bayer

AstraZeneca

GSK

Services

Healthcare

Long form articles

Headlines

Creative concepts

Scripts

Social media ads

Newsletters